There are a lot many people who don’t know about Digital Marketing and how it works. This article defines the key components of Digital Marketing and how they work to create an effective online business presence.
Given below are the essentials to Digital Marketing:
1. Website – Your website is where you present your products/ services to the world. Having a good website helps your business by improving conversion. It is the most important aspect for any marketing campaign. It should feature original compelling content which will not only seem interesting to the website visitor, but also engage them into buying product/service you are selling.
2.Google Listing – If you have a local business then visit business.google.com to put your business location on Google. With Google Listing people looking for your products/ services will be able to find you in local search. Add photographs, videos for your business and ask your customers to recommend it to others via reviews and pics.
3.Social Networking – People spend hours on social networks, hence your business needs to have its own pages on all major networks to have an enhanced presence. You can use these pages for sharing offers and deals from time to time and connect with people for better marketing reach.
4.Media and Presentation – Create corporate movie, record and share customer reviews on media sites for a positive brand image. Make product presentations featuring benefits on youtube, vimeo, slideshare, etc for great impact.
5. Email Marketing – Email marketing is cheap and effective tool you can use to communicate timely offers and deals with your customers. This will benefit repeat sales and meet sales targets. Use websites like MailChimp for sending emails less than 2000 in number.
6. Analysis – Integrate Google Analytics with your website for tracking visitor statistics, keywords, impressions, visitor channels, pages visited, drop percentage, etc. This will help you analyze and understand where to focus your efforts to improve the Digital Marketing campaign further.
If you have a larger business consider having your own business Android or IOS app so that people can use it on their mobiles.
Digital Marketing Services Delhi offers affordable end to end Digital Marketing Services which deliver results and keep your online business ahead of the competition. Call 9899379529 / 9873252660 to get your queries answered.